The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. As of January 2022, Starbucks operates 252 outlets in 28 cities of India. Team P&I partnered Tata Starbucks to transform and set up many outlets across the country. Recently, Tata Starbucks Sahakar Nagar outlet’s 2500 Sqft space was converted into an aesthetically finished 58 seater coffee shop.